ROYAL OSTEOPOROSIS SOCIETY
The idea behind the film
Osteoporosis affects people at different stages of life, and everyone’s experience of the condition is different.
For this film, we wanted to tell Lisa’s story in a way that felt true to her. As a younger woman living with osteoporosis, her experience also gave us an opportunity to show a side of the condition that audiences may be less familiar with.
More than a diagnosis
We meet Lisa through something she loves: rock climbing.
Rather than opening with her osteoporosis, we see Lisa climbing, being active and enjoying the sport that forms an important part of her life. The climbing gives the film energy and movement, while also giving the audience an immediate sense of who Lisa is.
From there, we introduce her experience of osteoporosis naturally. The condition is an important part of her story, but it does not define her.
This approach also allowed Lisa to talk about osteoporosis in the context of her real life. We wanted the audience to understand her experience while keeping the focus on the things that matter to her.
Support beyond the film
Lisa’s story leads naturally to the Royal Osteoporosis Society’s magazine and the support it provides.
We show the magazine as something that fits into everyday life, providing trusted information, practical guidance and stories from other people living with osteoporosis.
By introducing it through Lisa rather than presenting it as a standalone resource, we show why that support matters. Good information helps people better understand their condition, feel supported and make informed choices about their lives.
